Microsoft rolls out new Xbox logo as branding shifts from Microsoft Gaming

Microsoft is dropping the Microsoft Gaming label in favor of Xbox, and a fresh Xbox logo is beginning to appear across the company. The redesigned mark reportedly features a glassier, more translucent look and is already showing up on Microsoft campuses.

The rollout comes as Xbox chief Asha Sharma held an all-hands meeting earlier today, with the new logo making its appearance in internal materials as part of the broader branding update. In addition to external branding, the design is also being used in internal Project Helix materials.